Attitudes Toward The Media's Portrayals of Gays and Lesbians
Appendix A
Survey Form
Sex: M F
Age: Less 20 20-29 30-39
40-49 50-59 60-69
70-79 80+
Race: Asian Black
White Other:
Religion:
How would you consider yourself?
extremely religious
very religious religious
a little religious not
at all religious
How many days a week do you read the newspaper?
7 5
3 1
0
How many days a week do you read a magazine?
7 5
3 1
0
How many hours a day do you watch TV?
4+ 3
2 1 or less 0
Do you have cable? Yes No
How often do you watch a movie (movie theater, video, &/or cable)?
15+/month 10/month 5/month 2/month
PLEASE RATE HOW YOU FEEL ABOUT THE FOLLOWING STATEMENTS.
STRONGLY AGREE = SA; AGREE = A; NEUTRAL = N; DISAGREE = D; STRONGLY
DISAGREE = SD
1. The Mass Media glorifies gays
and lesbians.
SA A
N D
SD
2. The Mass Media are promoting
homosexuality.
SA A
N D
SD
3. I am concerned about how gays
and lesbians are presented in the media.
SA A
N D
SD
4. Gays and lesbians presented
too positively by the media?
SA A
N D
SD
5. Gays and lesbians presented
too negatively by the media?
SA A
N D
SD
6. Too much sex on TV leads to
promiscuity.
SA A
N D
SD
7. Too much sex on TV causes perversion.
SA A
N D
SD
8. Is there a cable channel designed
specifically for a gay and lesbian audience?
Yes No
9. Watching gays on TV leads to
bisexuality.
SA A
N D
SD
10. It would be OK for my children to
watch a gay TV channel.
SA A
N D
SD
11. Have you seen the movie "Philadelphia"?
Yes No
12. The movie "Philadelphia" shows a
positive image of gays.
SA A
N D
SD
13. The movie "Philadelphia"shows a
positive image of people with AIDS.
SA A
N D
SD
14. I would go to a movie about gay
and lesbian people.
Yes No
15. Gays are responsible for the AIDS
epidemic.
SA A
N D
SD
16. I have gay and lesbian friends.
Yes No
17. Gays and lesbians are welcome in
my home.
SA A
N D
SD
18. I would hire a gay or lesbian employee.
SA A
N D
SD
19. It would be alright for my child
to be taught by a gay or lesbian teacher.
SA A
N D
SD
20. It would be alright for my child
to have a gay or lesbian physical education teacher.
SA A
N D
SD
21. It would be alright for my child
to have gay or lesbian friends.
SA A
N D
SD
22. I would take my child to a gay or
lesbian pediatrician.
SA A
N D
SD
23. It is natural for children to be
physically attracted to other children of the same sex.
SA A
N D
SD